About Me

Hi, I’m Lulu—a multidisciplinary designer, filmmaker, and storyteller. I began my career working in service design & UX, where I collaborated on end-to-end human-centered projects involving research, service journey mapping, UX/UI design, and usability testing. Across every project, my mission has remained the same: to tackle real human problems with empathy and intention.

In the last few years, I followed a calling that led me around the world—with my camera and curiosity—documenting people’s lives and stories. That’s how I discovered a deep passion for video storytelling. Through travel and filmmaking, I found a new creative path that still centers on what I’ve always cared most about: the human experience.