ABOUT ME

Hi, I’m Lulu, a user experience designer based in Sydney, working remotely with teams worldwide. I specialise in UX UI design, service and product strategy, and user research. In my latest project, I also explored front-end development by building an immersive website for an artist.

For every project, I start with the same questions: What is the goal of the design? Who is it for? What are their wants and needs? This helps to shape my design with intention and empathy.

My experience ranges from website & mobile app design, to user research & service journey mapping, with a strong emphasise on systems thinking, and a particular interest in creating digital products and services that strike the balance of usability, functionality and good taste.

UX & UI

Wireframing & Prototyping
Usability Testing
Visual Design
Responsive Design
Design Systems

User Research

User Interviews
Competitor & Market Analysis
Insight Synthesis

Service Design

User Journey Mapping
Service Blueprints
Pain Point Identification
Co-design Workshops

Web Design & Development

Web Design (Figma)
Responsive Layout Design
Front-end Development
Static Site Builds

Process

In this phase, I immerse myself in understanding the goals and audience through research, interviews, and insights gathering.

Here, ideas take shape. I explore creative directions, prototypes, and visuals that translate insight into meaningful design.

This is where everything comes together — refining, producing, and delivering outcomes that connect people and inspire change.

Working with Lulu was a highly enjoyable experience, as she was often checking in and offering suggestions on ways to improve the site and find the right style to suit my business image.

- Justin Jet Zorbas