Lulu Xu - UX/UI & Service Designer

I design products that make complex concepts feel simple.

I'm a product designer who works end-to-end — across discovery research, service design, UX/UI, and front-end development — which means I can take a product from ambiguous brief to tested, buildable solution without losing the thread.

My work has centred on people navigating complex or vulnerable moments. At Macquarie University I led experience design across two initiatives — redesigning student onboarding journeys for more than 30,000 students, and designing a mobile app to support belonging and community connection during the pandemic. At frog/Capgemini I designed a sustainability and traceability product for Big W — one of Australia's largest retailers — helping customers make more informed purchasing decisions. I've designed for mental health and wellbeing independently too: Gently, a self-initiated mobile app concept supporting creative solopreneurs through motivation and mental load, and a website for a holistic health practitioner grounded in spiritual and emotional wellbeing. Across these projects the through-line has been the same: understand what people actually need, design systems that support them, and build something that works.

I hold a Master of Interaction Design (University of Sydney) and a Master of Social Work (Flinders University) — a combination that shapes how I approach problems. I think about human systems, edge cases, and the people who are hardest to reach. I also build in code — HTML, CSS, and JavaScript — which changes how I collaborate with engineers and how fast ideas get tested.

01

User Research

  • User Interviews
  • Survey Design
  • Usability Testing
  • Affinity Mapping
  • Journey Mapping
  • Service Blueprinting
  • Insight Synthesis
  • Stakeholder Workshops
  • Co-design Facilitation

02

Product Design

  • Product Discovery
  • UX/UI Design
  • Service Design
  • Information Architecture
  • Wireframing
  • Prototyping
  • Interaction Design
  • Visual Design
  • Design Systems

03

Development

  • HTML
  • CSS
  • JavaScript
  • Responsive Layout
  • Static Site Builds
  • Front-end Prototyping
  • AI-assisted Development (Claude, ChatGPT)

04

Tools

  • Figma/Sketch
  • AI tools (Claude, ChatGPT)
  • Notion
  • Miro
  • Adobe Creative Suite
  • Qualtrics
  • Askable

Process

In this phase, I immerse myself in understanding the goals and audience through research, interviews, and insights gathering.

Here, ideas take shape. I explore creative directions, prototypes, and visuals that translate insight into meaningful design.

This is where everything comes together — refining, producing, and delivering outcomes that connect people and inspire change.

Project 10

Travel and art have shaped how I see people and places, which is probably why I'm drawn to design that starts with genuine curiosity about human experiences ✨

Let's Work Together 👋

Reach out to discover how we can collaborate.

Contact Me