I started in UX. I stayed for the stories.

After two years working as a UX designer in Sydney, I went independent — and started building websites for the kind of people whose work I actually believe in. Wellness practitioners, artists, creative founders — people whose business and personality are the same thing.

What I bring that most web developers don’t is design thinking. Before I touch a layout, I want to understand your audience, your goals, and what’s getting in the way of people connecting with your work. The website comes after that.

I work with a small number of clients at a time, so every project gets real thought and attention. If that sounds like what you need, let’s talk.

Web Design

Wireframing & Prototyping
Responsive Design
Visual Design
Usability Testing
Design Systems

Web Development

Responsive Layout Design
Front-end Development
Static Site Builds
HTML CSS JavaScript

UX Strategy

User Interviews
User Journey Mapping
Competitor & Market Analysis
Insight Synthesis
Co-design Workshops

Process

In this phase, I immerse myself in understanding the goals and audience through research, interviews, and insights gathering.

Here, ideas take shape. I explore creative directions, prototypes, and visuals that translate insight into meaningful design.

This is where everything comes together — refining, producing, and delivering outcomes that connect people and inspire change.

Working with Lulu was a highly enjoyable experience, as she was often checking in and offering suggestions on ways to improve the site and find the right style to suit my business image.

- Justin Jet Zorbas

Got something worth building?

Ready to have a website that actually feels like you? I offer a free 20-minute call to see if we're a good fit.