End-to-end Product Designer and UX Researcher

I take products from ambiguous brief to shipped solution — across discovery research, service design, UX/UI, and front-end development.

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Macquarie University service design journey mapping project

Macquarie University

Optimising the student experience through journey mapping & service touchpoint analysis

Big W sustainability product experience UX design solution

Big W

A product solution that helps share product sustainability and traceability information with consumers.
Gently wellness mobile app UX case study by Lulu Xu

Gently

A mobile app that supports independent creatives and solopreneurs when motivation drops.

Macquarie University

Improving university student onboarding and enrolment experiences through website redesign.

project-NSWElectoralCommission

NSW Electoral Commission

Designing an intuitive online portal that replaces NSW Electoral Commission's existing paper-based disclosure & funding system

Macquarie University student connection mobile app UX design

Macquarie University

A mobile app supporting connection and community for university students.

Azule Earth Healing Web Design & Development case study by Lulu Xu

Azule Earth Healing

A website experience that feels calm, grounded, and intuitive.
Justin Jet Zorbas Web Design & Development case study by Lulu Xu

Justin Jet Zorbas

An interactive website experience that blends storytelling, sound, and motion.

[ View All Projects ]

01

User Research

  • User Interviews
  • Survey Design
  • Usability Testing
  • Affinity Mapping
  • Journey Mapping
  • Service Blueprinting
  • Insight Synthesis
  • Stakeholder Workshops
  • Co-design Facilitation

02

Product Design

  • Product Discovery
  • UX/UI Design
  • Service Design
  • Information Architecture
  • Wireframing
  • Prototyping
  • Interaction Design
  • Visual Design
  • Design Systems

03

Development

  • HTML
  • CSS
  • JavaScript
  • Responsive Layout
  • Static Site Builds
  • Front-end Prototyping
  • AI-assisted Development (Claude, ChatGPT)

04

Tools

  • Figma/Sketch
  • AI tools (Claude, ChatGPT)
  • Notion
  • Miro
  • Adobe Creative Suite
  • Qualtrics
  • Askable
Lulu Xu - UX/UI & Service Designer

I design products that make complex concepts feel simple.

I'm a product designer who works end-to-end — across discovery research, service design, UX/UI, and front-end development — which means I can take a product from ambiguous brief to tested, buildable solution without losing the thread.

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Let's Work Together 👋

Reach out to discover how we can collaborate.

Contact Me