Your work is thoughtful. Your website should be too.

I design and build websites the way you built your practice — intentionally, grounded in what your clients actually need.

01

Web Design

  • Wireframing & Prototyping
  • Responsive Design
  • Visual Design
  • Usability Testing
  • Design Systems

04

Web Development

  • Responsive Layout Design
  • Front-end Development
  • Static Site Builds
  • HTML CSS JavaScript

02

UX Strategy

  • User Interviews
  • User Journey Mapping
  • Competitor & Market Analysis
  • Insight Synthesis
  • Co-design Workshops
Lulu Xu - UX/UI & Service Designer

I started in UX. I stayed for the stories.

After two years working as a UX designer in Sydney, I went independent — and started building websites for the kind of people whose work I actually believe in. Wellness practitioners, artists, creative founders — people whose business and personality are the same thing.

What I bring that most web developers don’t is design thinking. Before I touch a layout, I want to understand your audience, your goals, and what’s getting in the way of people connecting with your work. The website comes after that.

[ LEARN MORE ]

Working with Lulu was a highly enjoyable experience, as she was often checking in and offering suggestions on ways to improve the site and find the right style to suit my business image.

- Justin Jet Zorbas

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Got something worth building?

Ready to have a website that actually feels like you? I offer a free 20-minute call to see if we're a good fit.

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